Who are we?
In 2011, a group of consultants from diverse backgrounds came together to launch a more integrated, practical, and effective approach to business strategy and transformation. Our purpose: to help build a better society—through better companies, offering better products and services, and becoming better places for people to grow both personally and professionally.
That’s when we decided to sign our work under the name Thrad. Today, we operate from offices in Mexico City and Houston, delivering projects across the globe.
We show up every day with one promise: to leave our clients’ businesses better than we found them. We do this through a clear mission, an inspiring vision, and a set of values that guide every decision we make. We believe in the power of passion, trust, adaptability, grit, human-centered approach, and talent. Our commitment is to deliver real solutions that drive meaningful, sustainable, and commonsense transformation.
We develop our own methodologies—simple, flexible, and tailored to each client’s needs and realities. From business strategy to talent management, our holistic approach allows us to support deep, sustainable transformation. Whether you need to align your vision, streamline your processes, or strengthen your internal structure, we help you get there with practical, hands-on, and effective solutions.
In every project, we apply a holistic perspective that allows us to understand the organization as a connected system. We analyze the relationships between key components to uncover not just the symptoms, but the root causes—and real solutions.We know that a company’s performance depends on its operating model, organizational culture, and people’s competencies. Because we understand how these elements connect and influence each other, we know what to shift—and how to shift it—to create effective, sustainable change.
Atención a clientes 
